Create a content plan for your keyword


SKU: WE000055 Category:

Once you have your primary keyword, develop a content plan for how you’ll use it. Decide if the keyword should be a timely blog post, evergreen content, or a landing page. Decide how long the content should be and how you want the content to support your marketing funnel.

  • Match the content to the keyword search intent. Create content that provides what the user would be looking for when they perform the search.
  • Decide where the content fits in your sales funnel. Use a customer journey mapping template and create content that fits into a specific purchase funnel level.
  • Create content that is better than currently ranking content. Review content that currently ranks for your keyword. Try to create a page that is more valuable, better organized, contains original data, etc..


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